Webzir is a forward-thinking digital media agency committed to empowering brands through innovative digital marketing strategies. We specialize in creating impactful online campaigns that drive engagement, increase brand visibility, and deliver measurable results. Our diverse team of marketing professionals collaborates with clients across various industries to develop customized solutions that meet their unique needs. At Webzir, we value creativity, collaboration, and a commitment to excellence, making us a great place to grow your career.
Position Overview
We are looking for a dynamic and results-driven Digital Marketing Specialist to join our team at Webzir. In this role, you will work closely with our marketing team to develop and implement digital marketing strategies that enhance brand awareness and drive traffic to client properties. This is a full-time position based in our Toronto office.
Responsibilities
- Design, execute, and manage comprehensive digital marketing campaigns across various channels, including SEO, PPC, email marketing, and social media.
- Create and optimize engaging content for digital platforms, including websites, social media, blogs, and email newsletters.
- Monitor and analyze the performance of digital marketing initiatives using tools like Google Analytics, adjusting strategies to improve ROI and effectiveness.
- Manage and optimize paid advertising campaigns on platforms such as Google Ads and social media channels to drive traffic and increase conversions.
- Collaborate with the creative team to develop visually appealing graphics and multimedia content that align with client branding.
- Conduct market research to identify trends, opportunities, and competitive insights to inform marketing strategies.
- Oversee social media accounts, develop engaging posts, and interact with followers to build community and increase brand loyalty.
- Maintain and update client websites and landing pages, ensuring content is current and optimized for search engines.
- Prepare regular reports on campaign performance, presenting insights and recommendations to clients and internal teams.
- Stay abreast of industry trends and emerging technologies to keep Webzir at the forefront of digital marketing.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2+ years of experience in digital marketing or a similar role.
- Strong understanding of digital marketing concepts, including SEO, SEM, content marketing, and social media strategies.
- Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools.
- Experience with graphic design software (e.g., Adobe Creative Suite, Canva) is a plus.
- Excellent verbal and written communication skills, with the ability to create compelling content.
- Strong analytical skills, with experience interpreting data and generating actionable insights.
- Ability to work independently and collaboratively within a team environment.
- Creative thinker with a passion for digital marketing and a keen eye for detail.
Benefits
- Competitive salary and performance-based bonuses
- Comprehensive health and dental benefits
- Flexible work hours and the option for remote work
- Professional development opportunities and training
- Collaborative and supportive team environment
- Opportunities for career advancement and growth
How to Apply
If you are passionate about digital marketing and eager to make a significant impact, we invite you to submit your application online. Please complete the form at the end of this page to express your interest in joining our team.
